Privacy Policy
Last updated: April 2026
LineUp World Ltd (“we,” “our,” “us”), registered at 167-169 Great Portland Street, London, England, W1W 5PF, under company number 16446091, has prepared this document as a proof of commitment to protecting personal data, further referred to as “the Notice”.
This Privacy Notice explains how we collect, use, store, and share personal data when you use the LineUp application (“LineUp”, the “App” or the “Platform”). Our app is intended for Users located in the United Kingdom and European Union, who are above the age of 18, in line with our Terms & Conditions.
The purpose of LineUp is to bring together users that are interested in similar events nearby and to build a networking community.
By using LineUp, you understand that personal data will be processed in line with this Notice.
Definitions
As part of this Notice, the following definitions will be used:
- “User” means any natural or legal person who makes use of LineUp, including Creators and Members (“you”, “your”). However, this Privacy Notice applies only to cases where Members and Creators are natural persons, in order to benefit from the protection granted by the Applicable Data Protection Laws.
- “Creator” means a User who creates and manages Events and issues Entries.
- “Member” means a User who attends Events and interacts with other Users on the Platform.
- “Event” means any gathering, performance, show or similar, created by the User and managed on LineUp.
- “Entry” means a digital right of access to an Event, linked to the Member’s profile.
- “Host” and “Co-Host” mean roles assigned to Users that are organizing Events, determined by who created the Event and who joined at a later stage.
- “Personal Data” means any information relating to an identified or identifiable natural person, such as name, email or online identifiers.
- “Applicable Data Protection Laws” means the UK GDPR, EU GDPR and any other applicable data protection legislation.
- “Third Party” means any natural or legal person, who is neither the User nor LineUp.
Personal Data Processing
You can find below the tables which detail how LineUp will collect and use your personal data.
Based on the EU and UK GDPR, the following legal grounds are relied on:
- Consent – Art. 6(1)a) GDPR
- Pre-contractual and contractual obligations – Art. 6(1)b) GDPR
- Legal obligation – Art. 6(1)c) GDPR
- Legitimate interest – Art. 6(1)f) GDPR
| Source | Category | Purpose | Legal Ground |
|---|---|---|---|
| From Members | Account Creation Data | ||
| Full name, date of birth, nationality | To manage User accounts and profiles | Pre-contractual and contractual obligations | |
| Profile photo | To allow genuine interactions and networking between users | Pre-contractual and contractual obligations | |
| Gender | To determine your eligibility in joining certain Events, as established by the Creators (not visible on the profile) | Consent | |
| Occupation | To tailor content and invitations you receive | Legitimate interest | |
| Profile Location | To show you Events that are nearby and have priority on local guest lists | Pre-contractual and contractual obligations | |
| Live Location | To collect points of interest related to the locations you visit for your profile | Consent | |
| Email and Phone number | To manage User accounts, profiles and communications | Pre-contractual and contractual obligations | |
| To send Marketing Communications about other Events and News | Consent | ||
| To keep you updated about important contractual or functional updates, including the launch of similar features/products | Legitimate interest GDPR and Art. 22(3) PECR | ||
| To keep you updated about important contractual updates | Contractual obligations | ||
| Account Interaction Data | |||
| Instagram handle | To facilitate networking features and User connections | Consent | |
| Your description | To facilitate networking features and User connections | Consent | |
| Other personal data you choose to share | To facilitate networking features and User connections | Consent | |
| Data from connections and interactions (swipes, entries, networking activity) | To facilitate networking features and User connections | Consent | |
| From Creators | Full name | To manage User accounts and profiles | Pre-contractual and contractual obligations |
| Profile Location | To show you Events that are nearby and have priority on local guest lists | Pre-contractual and contractual obligations | |
| Live Location | To discover nearby Members, Events and have priority on local guest lists | Consent | |
| To send Marketing Communications about other Events and News | Consent | ||
| To send Communications related to similar features/products we launch | Legitimate interest 6(1)f) UK GDPR and Art. 22(3) PECR | ||
| To keep you updated about important contractual updates | Contractual obligations | ||
| Instagram handle | To facilitate networking features and User connections | Pre-contractual and contractual obligations | |
| Uploaded Event photos, descriptions, and related content | To promote the Events and encourage further interactions | When identifiable, consent expressed to the Creator |
In addition to the above, both Members and Creators must be aware of the following processing of personal data:
| Source | Category | Purpose | Legal Ground |
|---|---|---|---|
| Events and Entries | Payment details | To process payments | Contractual obligations |
| Events and Entries | Payment records | To comply with statutory record-keeping | Legal obligation (UK Money Laundering Regulations 2017) |
| Events and Entries | Attendance history | To provide future recommendations and invitations, where possible | Legitimate interest |
| Events and Entries | Event preferences and engagement data | To provide future recommendations and invitations, where possible | Legitimate interest |
| Automatic Tracking | Device information, IP address, browser type, and operating system | To provide aggregated and anonymised insights to Creators | Anonymised data does not fall under the scope of Applicable Data Protection Legislation |
| Automatic Tracking | Log data, usage patterns, and actions within the app | To provide aggregated and anonymised insights to Creators | Anonymised data does not fall under the scope of Applicable Data Protection Legislation |
Please note that LineUp is not intended for individuals under the age of 18. We do not knowingly collect data from children. If you believe we have done so, please contact us immediately for deletion.
Artificial Intelligence (AI)
LineUp uses AI to process your Live Location data and transform it into meaningful profile insights — identifying the places you frequent, inferring your interests and lifestyle, and building a richer understanding of who you are beyond what you explicitly share. This powers our social discovery engine, helping us connect you with people and Events that are genuinely aligned with you. This process is strictly consent-based: you are notified each time a new Point of Interest is detected, and you retain full control over which locations are accepted, rejected, or associated with your public profile at any time through the App.
Your Rights
Under the Applicable Data Protection Laws, you have the right to:
- Information — Be informed about how your Personal Data is processed.
- Access — Request a copy of your Personal Data and further details around processing, as per Art. 15 UK GDPR.
- Correction — Request correction of inaccurate or incomplete Personal Data.
- Deletion — Request deletion of your Personal Data. This right is limited to the cases listed in Art. 17 UK GDPR.
- Restriction — Request limits on how we process your Personal Data. This right is limited to the cases listed in Art. 18 UK GDPR.
- Portability — Request your data in a structured, commonly used, machine-readable format, for transferring it to another Data Controller, or having it transferred directly, if certain circumstances occur as per Art. 17 UK GDPR. This right is limited to Personal Data being processed based on consent, or necessity for performance of a contract to which you are party of, or in order to take steps at your request prior to entering into a contract.
- Object — Oppose the processing of your personal data, in the cases listed in Art. 21 of the GDPR, including for direct marketing.
- Not be Subject to Automated Decision-Making — Oppose decision-making which is based solely on automation, which produces legal effects or similarly significantly affects you. This right is not granted in cases of decisions made with your explicit consent, necessary for entering into or performing a contract with us or when authorised by UK domestic law or the EU or Member State Law, as the case may be, which offers suitable measures to safeguard your rights, freedoms and legitimate interests.
- Withdraw Consent — Where processing is based on consent, you may withdraw it at any time.
Requests can be made by contacting us at the details from Section 9.
Third Parties
| Category of Data | Third Parties | Purpose | Legal Ground | Jurisdiction |
|---|---|---|---|---|
| Everything visible on your Profile | Creators | To provide Creators with anonymous insights about attendees (no identification) | N/A | N/A |
| Everything visible on your Profile | Other Members | To support your networking activities on the platform, as a core function (you can opt out afterwards) | Contractual obligation | Depends on Member location |
| Category of Data | Third Parties | Purpose | Legal Ground | Jurisdiction |
|---|---|---|---|---|
| Payment Providers (such as Stripe) | Payment and withdrawal services | Contractual obligation | ||
| Technical Providers | IT, analytics, hosting | Contractual obligation | ||
| Social Media Providers (such as Instagram) | Adding your social media profile to your User profile in LineUp | Consent | ||
| Support Providers | Data protection, product improvement, as needed | Contractual obligation | EU | |
| Public or private bodies vested with official authority | Compliance with the Law (e.g. law enforcement orders or protection of third parties) | Legal obligation | As required | |
| Any other third parties | As requested by you | Consent | As required |
We only share your personal data in line with the Applicable Data Protection Laws. We prioritise contracting with third parties based in territories deemed adequate by the European Commission (for the EU) and the Information Commissioner’s Office (for the UK). When this is not possible, we make sure that Standard Contractual Clauses are used, as approved by the aforementioned authorities. In exceptional circumstances, we may rely on other transfer mechanisms, as applicable and recognised by the competent Data Protection Authorities.
We never sell your personal data to third parties.
Security
LineUp has developed a solid framework for protecting your personal data. As part of our technical and organisational measures, we ensure that role-based access control, secure engineering, multi-factor authentication and encryption are implemented. Additionally, we make sure our staff is properly trained to collectively support our legal obligations stemming from the applicable data protection legislation, both internally and externally (with our vendors).
Even if we make all these efforts, no security architecture is absolute. Should a security incident occur, especially when turning into a data breach, we will complete our internal investigations and notify you and/or the competent Data Protection Authority.
Data Retention
We retain Personal Data only for as long as necessary to fulfill the declared purposes:
| Category of Personal Data | Retention Period | Legal Ground |
|---|---|---|
| Account Creation Data | 6 months after account closure, unless there is an ongoing legal claim | Legitimate interest, for handing potential disputes and preventing banned users to re-join |
| Content you uploaded in line with our T&Cs | As long as the account is active | Contractual obligation, for ensuring the app works as required |
| Content you uploaded against our T&Cs | One year after we opened a case about your violation | Legitimate interest, for handing potential disputes and preventing banned users to re-join |
| If you consented, data from connections and interactions (swipes, networking activity) | As long as the account is active | Contractual obligation, for ensuring the app works as required |
| Data related to events you created or engaged with, including attendance, preferences, organizing | As long as the account is active, or, post-termination, until any related legal claim is resolved | Contractual obligation, for ensuring the app works as required |
| Payment Records for your account | 5 years from the complete transaction or occurrence | Money Laundering Regulations 2017 |
| Reports of suspicious transactions or activities | 5 years from the complete transaction or occurrence | Money Laundering, Terrorist Financing and Transfer of Funds (Information on the Payer) Regulations 2017 |
| If you consented, Event and Entry History | As long as the account is active | Contractual obligation, for ensuring the app works as required |
| Communications with LineUp while your account is active | As long as the account is active | Contractual obligation, for ensuring that we provide what you expect from the contract |
| Communications with LineUp after account termination | 6 months after termination | Legitimate interest, for handing potential disputes and preventing banned users to re-join |
| If you consented, Live Location Data | Until you reject it from being attached to your publicly visible profile or, ultimately, as long as the account is active | Contractual obligation, for allowing you to decide whether the location is relevant to your profile, at your own pace |
Please note that we reserve the right to either anonymise or permanently delete your Personal Data at the end of the retention period. In both cases, we ensure that all technical measures are properly implemented so that you are no longer identified or identifiable.
Contact
If you have questions, complaints, or requests regarding how we process your Personal Data, please contact us at:
Contact
167-169 Great Portland Street, 5th Floor
London, W1W 5PF
Email: contact@lineup-world.com
Phone: +33 6 95 42 87 84
We highly encourage our Users to inform us about any problem they have so we can resolve it amicably. This is preferred prior to pursuing any legal actions.
However, if you are dissatisfied with the data processing in question or our response, you can complain to the Information Commissioner’s Office (UK Data Protection Authority) at 0303 123 1113 or using their live chat at ico.org.uk. Alternatively, in the EU, you can complain to the Data Protection Authority in the country of your habitual residence, place of work, or place of alleged infringement.
Changes to this Notice
We may update this Privacy Notice from time to time. Any changes will be published on LineUp with a new “Last Updated” date. Any significant changes to the way we process personal data will be communicated to you in a preferred way, such as push notifications, to ensure you are aware of any amendments that influence the terms you previously agreed to. Where applicable, we will (re)ask for your consent separately.
Continued use of the Platform after changes take effect constitutes acceptance of the revised Notice.